With consumers becoming more self-aware by the day and demanding transparency or non-animal testing technological innovations - It is no surprise that cruelty-free beauty is taking over. But being a conscious consumer, we also need to be aware that labels such as ‘cruelty-free’ and ‘not tested on animals' are not regulated or defined by regulating authorities. This can sometimes make the labels on these products almost meaningless.
To help you cope with the misinformation, we’ve put together a quick guide you can leverage when on the hunt for cruelty-free products.
What does ‘cruelty-free’ beauty mean?
A product with the ‘cruelty-free’ label means that its ingredients or components have not been tested on animals.
Can a product be safe if it is not cruelty-free?
The truth is that animal testing is far less accurate in discerning the effects of a product or its ingredients on humans than some of the other modern testing techniques. Other testing alternatives include using products on human volunteers that consent to potential discomfort or choosing to formulate products with ingredients that have been previously determined safe.
Why is ‘cruelty-free’ beauty important?
Switching to cruelty-free products will open your eyes to a plethora of products that are healthier for you. If you opt to go ‘cruelty-free’, you are not just saving animals from a harmful fate, but also doing the same for your skin.
How do you find cruelty-free products?
Whether you’re short on time or shopping online, here are some ways you can easily identify cruelty-free products.
1. Watch out for the Certified bunny logo on the packaging
The easiest way to know if a product is cruelty-free is to look for a certified cruelty-free bunny logo on the product packaging. Here are some of the certified bunny logos we vouch for -
Although, keep in mind that some companies try to deceive customers by displaying cute bunny logos or ‘not tested on animal’ labels to bait customers into buying their products. Beware!
2. Look for products that are certified cruelty-free from regulatory bodies.
To be labeled certified cruelty-free, brands often have to meet certain standards or guidelines that are defined by regulating bodies. Here are four cruelty-free certifications that are trusted across the world:
PETA Beauty without bunnies: The PETA Beauty Without Bunnies Program is one of the most well-known cruelty-free certifications recognized across the world. PETA requires brands to verify that it and its ingredient providers do not conduct, pay for, or allow tests on animals for ingredients, formulations, or finished products anywhere in the world.
CCIC Leaping Bunny: The Coalition for Consumer Information on Cosmetics works towards promoting a rigorous standard for brands that wish to obtain the internationally recognized Leaping Bunny logo.
Cruelty-free international: This certification body works with non-US and Canadian companies to obtain the Leaping Bunny certification.
Choose cruelty-free: They are an Australian-based independent, non-profit organization that certify cruelty-free brands in Australia. CCF follows a thorough evaluation process to ensure the brand, the parent company, contract manufacturers, and ingredient providers all comply with their criteria.
3. Shop from cruelty-free websites
If keeping tabs on cruelty-free brands seems tedious, you can also choose to shop from cruelty-free websites. At Clean Beauty Booth we only curate products that are cruelty-free, fragrance-free, and toxin-free to promote skincare and wellness that is clean and ethical.
4. Email the organization.
When all else fails, you can turn to your trusty old inbox and send out an email regarding your specific questions around animal testing to cruelty-free brands. Although time-consuming, brands will usually ensure to address all your questions around the same.
The bottom line - It is not really necessary for brands to test on animals. There are over 7000 ingredients that have already been proven safe in the beauty industry. It is only when we collectively take a stand, brands will re-evaluate their practices and cruelty-free will ultimately become a benchmark.