The Ayush Certification has been introduced by the Government of India to certify Ayurvedic or Herbal products in India. It was introduced as a mark of quality to distinguish products that are made with certain standards, because the market has plenty of manufacturers of such products - each with a very different standard of quality and production. The Ayush mark tells the consumer that the brand follows government prescribed standards of production and quality.
The Ayush products are regulated under the Drugs and Cosmetics Act, 1940 by the Drugs Controller General of India through the State Governments. The Department of AYUSH has introduced the scheme to enhance the food safety of the Ayush Products and consumer confidence.
The Scheme is based on a criteria for certification. It has two levels:
- Ayush Standard Mark which is based on compliance to the domestic regulatory requirements.
- Ayush Premium Mark which is based on GMP requirements based on WHO Guidelines and product requirements with flexibility to certify against any overseas regulation provided these are stricter than the former criteria.