Ayush Certification

The Ayush Certification has been introduced by the Government of India to certify Ayurvedic or Herbal products in India. It was introduced as a mark of quality to distinguish products that are made with certain standards, because the market has plenty of manufacturers of such products - each with a very different standard of quality and production. The Ayush mark tells the consumer that the brand follows government prescribed standards of production and quality.

Incepted on the 9th of November 2014, the Ministry of Ayush was formed with a vision of reviving the profound knowledge of traditional Indian systems of medicine and ensuring the optimal development and propagation of the Ayush systems of healthcare. Earlier, the Department of Indian System of Medicine and Homoeopathy (ISM&H) (Est. 1995), was responsible for the development of these systems. It was renamed in November 2003 as the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (Ayush) with focused attention towards education and research in the fields of Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homoeopathy. Manufacturers who are involved in producing Ayurvedic or Herbal products in India need to acquire an AYUSH License controlled by the Ministry of AYUSH. 
The Ayush products are regulated under the Drugs and Cosmetics Act, 1940 by the Drugs Controller General of India through the State Governments. The Department of AYUSH has introduced the scheme to enhance the food safety of the Ayush Products and consumer confidence. 
Levels Of Certification:-
The Scheme is based on a criteria for certification. It has two levels:
  1. Ayush Standard Mark which is based on compliance to the domestic regulatory requirements.
  2. Ayush Premium Mark which is based on GMP requirements based on WHO Guidelines and product requirements with flexibility to certify against any overseas regulation provided these are stricter than the former criteria.

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