For decades, chemical-filled products dominated the beauty industry with promises of clear, blemish-free skin. Not anymore.
In recent years, there has been a massive shift towards products that are more natural. Today, we can find an array of products in the market that claim they are ‘natural’, ‘organic’, and ‘skin-friendly’. In short, everyone is buzzing about the organic beauty lifestyle. You may have also come across the ‘organic’ label yourself while scouring the shelves amongst your local drugstore only to find your curiosity piqued. You wonder. What does ‘organic’ really mean?
The truth is you can find organic in just about anything. From fruits and vegetables, clothing, mattresses, containers, and cookware, to beauty. Organic is a revolution.
But how is ‘Organic’ defined in the beauty industry?
In simple terms, organic skincare refers to beauty products containing organically sourced ingredients free from pesticides and GMOs. These products generally have little to no harsh chemicals. It is also important to note that many cosmetic brands use the term ‘Organic', ‘Natural’, and ‘Ayurvedic’ freely on their products while consumers are in the dark concerning the full list of ingredients. There is also no regulation on the percentages of organic ingredients that need to be contained by the product. Therefore one needs to pay acute attention to ingredient labels to ensure they do not fall for greenwashing practices. Although, the term ‘organic’ may seem fairly new. It has been slowly been gaining momentum over the years. The global organic beauty market is estimated to rise up to roughly 54 billion dollars for the year 2027.
Decoding the ‘Organic’ Beauty Label
The growth of organic beauty practices has led to consumers becoming more conscious of their choices. However, would labeling products ‘organic’ make them safe to use? It is important to note that our skin can absorb over 60% of a product into our bloodstream. Therefore while choosing products, make sure to look beyond the label. As a consumer, it is important to be informed and be aware of what you put on your skin. Usually, the ingredients list is one of the best tools at your disposal to determine if a skincare product is right for you or not.
Key ingredients such as plant-derived antioxidants, acids found in flowers, fruit, and vegetable extracts offer both protective and rejuvenating benefits for the skin. The best part is they are natural, and chemical-free.
The quickest way to verify if a product is what it claims is to check for organic certifications given by various accredited organizations. Some of them include:
USDA Organic Certification: To be USDA organic certified, brands need to meet various organic standards from farm to the table which also includes sourcing of raw materials and livestock practices. Also, it can only qualify as ‘Organic’ if the ingredients were grown on soil conditions with no use of prohibited substances for 3 years before harvest.
ECOCERT: The ECOCERT standard, originated in France, imposes that a minimum of 95% of the ingredients have to come from natural origin. Also, getting the ECOCERT certification can run into lakhs of rupees.
NPOP (National Programme For Organic Production): NPOP strives to provide standards for organic production, promotion of organic farming and also serves as an accreditation program for certification bodies. Implemented by the Indian government, their standards have also been recognized by the European Commission and Switzerland.
That being said, products certified by these bodies may come attached with a slightly higher price tag but offer superior quality and high concentrations of active ingredients.
Is ‘Organic’ Better?
Organic skincare products generally contain more natural ingredients than regular skin care. Also, as the ingredients are grown organically in smaller fields, they contain a higher level of antioxidant properties than inorganic ones. Since these products lack harmful chemicals, they are also less likely to cause allergic reactions.
Switching to an organic routine can not only be great for your skin but also the environment! As these products are grown without pesticides/toxic chemicals, they aid in reducing the carbon footprint. By supporting organic farming practices, you also have the opportunity to minimize environmental impact and support the sustainability of our ecosystem. While we're aware of the benefits of eating organic - why shouldn’t we automatically apply this to our skincare routines?
Organic beauty is not just a trend. It's a way of life. At Clean Beauty Booth, our vision is to redefine beauty standards and make ethical, sustainable, and organic products accessible to the conscious consumer. We mindfully curate products that are not only safe for your skin but safe for the planet too!
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