Elexsis McCarthy, founder of The Original MakeUp Eraser, launched the brand in 2013 after discovering a way to remove all her makeup with no chemicals, no oils, JUST water.
“One day it finally hit me, I had not used or purchased a single makeup wipe or removal product in over 10 years! I knew this was something I needed to share with the world.”
Having an entrepreneurial mindset and a passion for sustainability, Elexsis began to formulate a better, softer and plusher material than the one she had been using. The result was a perfect blend of a premium, antibacterial polyester that contains millions of tiny hair-like fibers that work as a suction cup to pull all makeup up and out of the skin. Seven years later the brand remains family oriented, selling in some of the largest retailers in the world.