Welcome to Clean Beauty Booth! All the products you find here are curated for being effective, cruelty-free and toxin-free. We also do not support fairness products. We curate big brands, small brands and everything in between. We are only focused on those who deliver great skin-care results consistently and are in-line with our brand's values.
When we say toxin-free, this is what we exclude:
- Heavy Metals
- Chemical Sunscreens
We also flag the following substances as some people might have sensitivities towards them or might want to choose to avoid them:
- Mineral Oils
- Artificial Fragrances
Understand why we want them out of our skincare products here.
We've elaborated a bit more about our stand on fairness products here.
Here's something to tell you what we are setting out to do with our little company:
An increasingly urban lifestyle has forced our bodies to be subject to chemicals and irritants in nearly every source of intake - air, water, food and cosmetics. A rise in stress levels as well, weakens our bodies defences against things that might not have bothered the generations that came before us.
Not surprisingly, there is a rise in the number of unexplained body sensitivities and consequently, an increase in the number of people being more discerning about what goes on and into their bodies.
Every single person is now forced to be aware of their choices and how they affect not only themselves but the ecological bubble as well.
As a result, there have been a plethora of brands that are catering to this need of a cleaner lifestyle in food, cosmetics and even fashion.
So, now with these many brands out there trying to solve the problems of the conscious consumer, how does one know which one out there is the right fit? Not only for your skin but also for your lifestyle and values?
Clean Beauty Booth was born out of trying to solve the key problems facing anyone who wants to switch over to a cleaner lifestyle:
- Is there an easier way to find the products that are good and effective?
- Is there an easier way to distill the information and choose what's right for my body?
- Can I marry goals of eco-consciousness while being fully sure that my skin products are the best that I can do for effectiveness and convenience?
We also want to be the platform that's doing the testing, filtering for effectiveness, talking to the brands to confirm their claims and watching out for greenwashing.
Clean Beauty Booth has a very consumer-focussed approach to helping you switch to a cleaner beauty regime and you'll find that reflected in our website and the way it is designed. Whether it is the filters we have in place for you to choose the values that are close to you, or the filters for choosing what goes into your product or the simple icons that distill all the information for you or the badges that indicate which brands are the pop-up favorites. All of these features are geared towards helping you make quicker decisions but more informed choices. We didn't want the consumer to experience a feeling of overwhelm. We want to cater to the consumer who wants to discover the space of clean beauty – and we know that the majority of the consumers in this space are still discovering.
This is a community-driven platform where consumer-vetted products are featured, but there are so many who still arrive here and find many brand names that look unfamiliar. This is because great skincare does not always come with big budgets for mainstream advertising. We urge you to leave a kind word for your favorite brand/product so that it helps another like-minded value-driven consumer, find that product as well.