From the Founder:
Hi! This is Pallavi. I founded Clean Beauty Booth because I found it extremely frustrating to find products that I was looking for. I wanted products that were cruelty-free - I got more passionate about this once we got a pup of our own and realized that there was a world of cruelty these poor things and other four legged friends were subjected to; only because we - the human race, wanted to look pretty sometimes.
I also wanted products that were not using suspected carcinogens & endocrine disruptors. I have struggled with autoimmune disease for the past 10 years (as of the date of writing in 2020) and ask anyone with this condition - we get pretty good at being ingredient detectives. And that's because the oddest things set our systems off. While food is an important contributor to things that disrupt our systems; daily skin care is another contributor because it is used daily and spread over large parts of our body. This experience has been formative in the way we present our products and flag ingredients as well. We want to be inclusive of people with different lifestyle needs and information requirements which is why you'll find the level of detail that you do.
The third bit - no fairness products - well, I was surprised when I realized that we were the first Indian platform to say NO to this. I hope this will become the norm soon and people actively start normalizing seeing dark also as beautiful. While one way is to take a stand to not profit from the fairness agenda, the other is to actively contribute to conversations around colorism and be a part of the messaging that dark skin is completely normal and okay and beautiful.
You will also find that we are passionate about mental health - body image, self-esteem and new age anxieties. All of these contribute to making our bodies break down and become sensitive because of the world of pressure we put it under - as I saw from my own experience. Along with personal experience, I am also lucky that both of my sisters are qualified mental health professionals, from which I have a deep appreciation of the need for positive mental health messaging for the sometimes overwhelming times we live in.
So I hope you appreciate what we've put together and do know that we are always ALWAYS, open to feedback and getting better.
About the Platform:
Welcome to Clean Beauty Booth! All the products you find here are curated for being effective, cruelty-free and toxin-free. We also do not support fairness products. We curate big brands, small brands and everything in between. We are only focused on those who deliver great skin-care results consistently and are in-line with our brand's values.
When we say toxin-free, this is what we exclude:
- Heavy Metals
- Chemical Sunscreens
We also flag the following substances as some people might have sensitivities towards them or might want to choose to avoid them:
- Mineral Oils
- Artificial Fragrances
Understand why we want them out of our skincare products here.
We've elaborated a bit more about our stand on fairness products here.
Here's something to tell you what we are setting out to do with our little company:
An increasingly urban lifestyle has forced our bodies to be subject to chemicals and irritants in nearly every source of intake - air, water, food and cosmetics. A rise in stress levels as well, weakens our bodies defences against things that might not have bothered the generations that came before us.
Not surprisingly, there is a rise in the number of unexplained body sensitivities and consequently, an increase in the number of people being more discerning about what goes on and into their bodies.
Every single person is now forced to be aware of their choices and how they affect not only themselves but the ecological bubble as well.
As a result, there have been a plethora of brands that are catering to this need of a cleaner lifestyle in food, cosmetics and even fashion.
So, now with these many brands out there trying to solve the problems of the conscious consumer, how does one know which one out there is the right fit? Not only for your skin but also for your lifestyle and values?
Clean Beauty Booth was born out of trying to solve the key problems facing anyone who wants to switch over to a cleaner lifestyle:
- Is there an easier way to find the products that are good and effective?
- Is there an easier way to distill the information and choose what's right for my body?
- Can I marry goals of eco-consciousness while being fully sure that my skin products are the best that I can do for effectiveness and convenience?
We also want to be the platform that's doing the testing, filtering for effectiveness, talking to the brands to confirm their claims and watching out for greenwashing.
Clean Beauty Booth has a very consumer-focussed approach to helping you switch to a cleaner beauty regime and you'll find that reflected in our website and the way it is designed. Whether it is the filters we have in place for you to choose the values that are close to you, or the filters for choosing what goes into your product or the simple icons that distill all the information for you or the badges that indicate which brands are the pop-up favorites. All of these features are geared towards helping you make quicker decisions but more informed choices. We didn't want the consumer to experience a feeling of overwhelm. We want to cater to the consumer who wants to discover the space of clean beauty – and we know that the majority of the consumers in this space are still discovering.
This is a community-driven platform where consumer-vetted products are featured, but there are so many who still arrive here and find many brand names that look unfamiliar. This is because great skincare does not always come with big budgets for mainstream advertising. We urge you to leave a kind word for your favorite brand/product so that it helps another like-minded value-driven consumer, find that product as well.
We are Clean Beauty Booth!